What’s your main barrier to achieving this goal? A simple persona, like the ones Smallpdf eventually created, answers the following questions: Even though the team did not think of this as 'creating personas', they embarked on a research project to identify their main user demographics and their goals, which in turn helped them better understand their users and improve their tools.
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The tool is technically the same for everybody, but when it comes to PDF needs there are huge differences between, say, admins who need to create word documents from printed sheets of paper, and the way I might need to password-protect an ebook draft.Īnyway: Smallpdf had very general assumptions about who their users were, and no clear associations between what someone’s profession was and what features they were using. Smallpdf is a free, straightforward web app that makes it easy for users to edit and convert PDF files into a variety of formats: User personas are extremely useful to grow and improve a business: they help uncover the different ways people search for, buy, and use products, so you can focus your efforts on improving the experience for real people and use cases. What is a user persona and why does it matter?ĥ tips for creating terrific user personasĪ user persona is a semi-fictional character based on your current (or ideal) customer. Personas can be created by talking to users and segmenting by various demographic and psychographic data to improve your product marketing. Let me show you how they did it so you can do the same yourself: Tailoring their website and products to meet these personas’ needs increased the success rate of their tool by 75% and increased Net Promoter Score® (NPS) by 1%. They had a few assumptions about who their users were, but no actual data to back them up: so they set up a simple survey on their homepage, and used the answers as a launchpad to build very basic user personas and run more in-depth research. To keep this practical, I’ll use a real-life example from Swiss-based company Smallpdf. Continued abuse of our services will cause your IP address to be blocked indefinitely.A simple, no-frills example of a user personaĪ SIMPLE, NO-FRILLS EXAMPLE OF A USER PERSONA Please fill out the CAPTCHA below and then click the button to indicate that you agree to these terms. If you wish to be unblocked, you must agree that you will take immediate steps to rectify this issue. If you do not understand what is causing this behavior, please contact us here. If you promise to stop (by clicking the Agree button below), we'll unblock your connection for now, but we will immediately re-block it if we detect additional bad behavior.
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